SELL MORE BEER:

EDUCATE YOUR CUSTOMERS AND STAFF

Beer: it comes in dozens – hundreds – of different styles and varieties. Porter, IPA, pilsner, stout, lambic, Burton, Helles and Kölsch, Dunkel, Weisse, saison and so on. Every one has a story behind it.

If you run pubs or bars, your customers will love to hear those stories, your staff need to know the tales of all the ales and beers they sell, and how to communicate their histories to help the sell.

If you brew beer, if you sell beer, you can use the power of those stories to promote your beer, and to sell more of it.

I am an award-winning communicator with all those tales at my fingertips:

● The UK’s leading expert on beer styles

● The only British beer writer whose work is used as course material by Slow Food Italia in its Master of Food degree at the University of Gastronomic Sciences in Piedmont

● A seven-times winner in the British Guild of Beer Writer awards, including four years running, 2011-14, for beer communication, and writing about beer and food and beer and travel

● A writer on beer, bars and pubs for publications from the South China Morning Post to Country Life, and from the Guardian to the Oxford Companion to Beer

● A speaker on beer styles past and future at conferences in the UK and abroad, including Ny Nordisk Øl in Denmark in October 2014 and Colonial Williamsburg in Virginia in March 2016

● Author of Amber Gold & Black, the first and only history of British beer styles from bitter to stout, published by the History Press in 2010, Strange Tales of Ale, stories about beer, brewing, brewers and pubs, published in July 2015 by Amberley Press, and Beer: The Story of the Pint, a history of brewing in Britain published in 2003 by Headline

Want to learn more about how more knowledge can help you sell more? Get in touch